Got a great pharmacy website or blog? Perfect. Content marketing is a fantastic way to grow your pharmacy business.
Never heard of content marketing?
In short, content marketing is using relevant content to add value to your patients’ lives. It’s a great way to build trusting relationships and build your patient base.
But whether you’re new to content marketing or an old pro, it’s a great way to grow your pharmacy revenue. So what do you need to use content marketing to sell both your products and services?
First, you need a website for your pharmacy. If you don’t have one, you can read more about that in the iApotheca Blog.
You can check out our article, ‘Want to Make your Pharmacy Website the Best?‘ for more information.
It’s also helpful to have your social media accounts set up. New to social media?
You can find out more about that in our article on How to Promote your Pharmacy on Social Media.
And for a great content planning resource, download the iApotheca Pharmacy Content Planner. It’s completely free, and in it, you’ll find everything you need to be able to:
- Define your content strategy for each quarter.
- Set quarterly, monthly & weekly marketing goals.
- Plan out your blog series & posts including formats.
- Track your social media growth by the numbers.
- Delegate content marketing tasks to staff members.
That last one- delegating content- is important. It’s a great idea to get your staff involved with your content marketing strategy.
Delegating to freelancers can also be a great option for super busy pharmacies.
Why delegate?
Delegating makes life easier in so many ways, including:
- Content marketing takes time; delegating helps you get everything done without undue stress.
- Your staff also knows your patients, their issues and what they need. So they’ll have valuable insight into your strategy and content creation.
- Creating content is so much more fun when it’s a team effort!
Other than these few things, all you need is an open mind and a willingness to experiment. Great content marketing is all about adding value to the lives of your customers.
Content Marketing for Pharmacies
As any business owner knows, it’s essential to have an online presence. More and more, the Internet is a go-to for people searching for information.
If they can’t find you there, they’ll likely find your competition.
One of the best ways to make sure you’re easy to find is to have lots of valuable content out there. Don’t have time to create content? That makes sense, pharmacies are busy, but look at it this way. By taking a few minutes a day, you can create content that markets for you while you’re busy with other tasks.
That’s why creating simple content is perfect for busy business owners like you. And if you still feel you can’t make time, there are lots of great ways to outsource your content.
Sites like Fiverr, Upwork and others have fantastic freelancers at very reasonable prices. All you have to do is find one you like, submit your ideas and they’ll create professional content for you.
But either way, you decide to do it, you’re not limited to blog articles. Online content comes in all sorts of formats. You can post:
- Audio content or podcasts
- Images
- Infographics
- Video content
- eBooks
- Podcasts
- Printables
- And more!
There are so many different formats out there. For more ideas on content, check out 7 Easy Ways to Create Amazing Content for your Pharmacy Blog.
With a pharmacy blog, there are endless topics to write about.
Your goal? In the short term, to inform, educate, or inspire your patients. Over the long haul, it’s to build their trust in your expertise as they come to know you through your content.
If patients can find and learn from your content as they get to know you, they’ll stay loyal to your services. But your blog or website is not the only tool for your content marketing. You can also experiment with platforms like Facebook, Twitter, LinkedIn, YouTube and more.
So how can you get started?
Take a look at your website and social media accounts to make sure everything is up-to-date and in order. Then do some research and come up with a content strategy!
What does that involve?
Defining the message you’d like to put out to your patients and prospects. Setting your marketing goals and planning blog series and posts. And of course, growing your social media following as you attract more readers.
You can download the iApotheca Pharmacy Content Planner to help get started.
And don’t forget to work on your buyer personas, to help you personalize your message. You can read more about that in our article, How to Promote Your Pharmacy on Social Media.
You should also have a chat with your staff to gain their insights on content marketing. What do they think your patients need? What are some patient issues they believe you should address in your blog?
If you take a week or two, you’ll have plenty of time to have those conversations and to get a plan together. But most important of all, your attitude toward marketing will show up in your content. So be sure to enjoy yourself on your content marketing journey.
Having fun with it will make you seem approachable, and that’s what your patients need to see.
