Marketing Your Pharmacy

Online marketing for pharmacies

<img width="2560" height="1708" src="https://iapotheca.com/wp-content/uploads/2022/03/chemist-using-digital-tablet-for-checking-online-m-2022-01-12-22-35-30-utc-scaled.jpg" class="attachment-full size-full wp-image-16007" alt="Online marketing for pharmacies" srcset="https://iapotheca.com/wp-content/uploads/2022/03/chemist-using-digital-tablet-for-checking-online-m-2022-01-12-22-35-30-utc-scaled.jpg 2560w, https://iapotheca.com/wp-content/uploads/2022/03/chemist-using-digital-tablet-for-checking-online-m-2022-01-12-22-35-30-utc-300x200.jpg 300w, https://iapotheca.com/wp-content/uploads/2022/03/chemist-using-digital-tablet-for-checking-online-m-2022-01-12-22-35-30-utc-1024x683.jpg 1024w, https://iapotheca.com/wp-content/uploads/2022/03/chemist-using-digital-tablet-for-checking-online-m-2022-01-12-22-35-30-utc-768x512.jpg 768w, https://iapotheca.com/wp-content/uploads/2022/03/chemist-using-digital-tablet-for-checking-online-m-2022-01-12-22-35-30-utc-1536x1025.jpg 1536w, https://iapotheca.com/wp-content/uploads/2022/03/chemist-using-digital-tablet-for-checking-online-m-2022-01-12-22-35-30-utc-2048x1366.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" />

Analytics for Beginners: How to Use Data to Grow Your Pharmacy Business

If you want to grow your business, the first step is to get an accurate picture of where

Rachelle Smerhy March 17, 2022 No Comments

<img width="2560" height="1808" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjE4MDgiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiPjxhbmltYXRlIGF0dHJpYnV0ZU5hbWU9ImZpbGwiIHZhbHVlcz0icmdiYSgxNTMsMTUzLDE1MywwLjUpO3JnYmEoMTUzLDE1MywxNTMsMC4xKTtyZ2JhKDE1MywxNTMsMTUzLDAuNSkiIGR1cj0iMnMiIHJlcGVhdENvdW50PSJpbmRlZmluaXRlIiAvPjwvcmVjdD48L3N2Zz4=" class="attachment-full size-full wp-image-11976" alt="" data-public-id="male-pharmacist-serving-a-female-customer-2021-08-26-12-08-48-utc.jpg" data-format="jpg" data-transformations="f_auto,q_auto" data-version="1643900841" data-responsive="1" data-size="2560 1808" data-delivery="upload" onload=";window.CLDBind?CLDBind(this):null;" data-cloudinary="lazy" />

Active Listening: Part 2

What Makes an Exceptional Listener? Exceptional listeners understand two things: the different types and stages of listening.

Rachelle Smerhy January 18, 2022 No Comments

active listening

<img width="2560" height="1707" src="https://iapotheca.com/wp-content/uploads/2022/01/smiling-female-pharmacist-consulting-customer-in-d-2021-08-29-17-10-41-utc-scaled.jpg" class="attachment-full size-full wp-image-7661" alt="active listening" srcset="https://iapotheca.com/wp-content/uploads/2022/01/smiling-female-pharmacist-consulting-customer-in-d-2021-08-29-17-10-41-utc-scaled.jpg 2560w, https://iapotheca.com/wp-content/uploads/2022/01/smiling-female-pharmacist-consulting-customer-in-d-2021-08-29-17-10-41-utc-300x200.jpg 300w, https://iapotheca.com/wp-content/uploads/2022/01/smiling-female-pharmacist-consulting-customer-in-d-2021-08-29-17-10-41-utc-1024x683.jpg 1024w, https://iapotheca.com/wp-content/uploads/2022/01/smiling-female-pharmacist-consulting-customer-in-d-2021-08-29-17-10-41-utc-768x512.jpg 768w, https://iapotheca.com/wp-content/uploads/2022/01/smiling-female-pharmacist-consulting-customer-in-d-2021-08-29-17-10-41-utc-1536x1024.jpg 1536w, https://iapotheca.com/wp-content/uploads/2022/01/smiling-female-pharmacist-consulting-customer-in-d-2021-08-29-17-10-41-utc-2048x1365.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" />

Active Listening: Part 1

Active listening can transform your relationships, both in the pharmacy and out. It can make you an irresistible

Rachelle Smerhy January 17, 2022 No Comments

<img width="2560" height="1707" src="https://iapotheca.com/wp-content/uploads/2022/01/reading-information-about-medications-on-internet-2021-09-24-03-53-21-utc-scaled.jpg" class="attachment-full size-full wp-image-7620" alt="" srcset="https://iapotheca.com/wp-content/uploads/2022/01/reading-information-about-medications-on-internet-2021-09-24-03-53-21-utc-scaled.jpg 2560w, https://iapotheca.com/wp-content/uploads/2022/01/reading-information-about-medications-on-internet-2021-09-24-03-53-21-utc-300x200.jpg 300w, https://iapotheca.com/wp-content/uploads/2022/01/reading-information-about-medications-on-internet-2021-09-24-03-53-21-utc-1024x683.jpg 1024w, https://iapotheca.com/wp-content/uploads/2022/01/reading-information-about-medications-on-internet-2021-09-24-03-53-21-utc-768x512.jpg 768w, https://iapotheca.com/wp-content/uploads/2022/01/reading-information-about-medications-on-internet-2021-09-24-03-53-21-utc-1536x1024.jpg 1536w, https://iapotheca.com/wp-content/uploads/2022/01/reading-information-about-medications-on-internet-2021-09-24-03-53-21-utc-2048x1365.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" />

Want More Pharmacy Revenue? How to Win Big With Better Content Marketing

Got a great pharmacy website or blog? Perfect. Content marketing is a fantastic way to grow your pharmacy

Rachelle Smerhy January 6, 2022 No Comments

<img width="740" height="494" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NDAiIGhlaWdodD0iNDk0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+" class="attachment-full size-full wp-image-3750" alt="" data-public-id="day99-11.webp" data-format="webp" data-transformations="f_auto,q_auto" data-version="1632849207" data-responsive="1" data-size="740 494" data-delivery="upload" onload=";window.CLDBind?CLDBind(this):null;" data-cloudinary="lazy" />

How To Make Big Profit From Prescription Delivery

Do you remember Blockbuster before Netflix? It was huge! Everyone went to Blockbuster to rent their videos or

Rachelle Smerhy January 4, 2022 No Comments

<img width="848" height="565" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI4NDgiIGhlaWdodD0iNTY1Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+" class="attachment-full size-full wp-image-3601" alt="" data-public-id="file.png" data-format="png" data-transformations="f_auto,q_auto" data-version="1632849213" data-responsive="1" data-size="848 565" data-delivery="upload" onload=";window.CLDBind?CLDBind(this):null;" data-cloudinary="lazy" />

How SEO is Changing: Part Two

Simple SEO for Pharmacies Part Two; what you should know about the May 2021 Google algorithm update and how to rank better in search results

Rachelle Smerhy May 11, 2021 3 Comments

How SEO is changing

<img width="1000" height="562" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDAwIiBoZWlnaHQ9IjU2MiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==" class="attachment-full size-full wp-image-3606" alt="How SEO is changing" data-public-id="file-2.png" data-format="png" data-transformations="f_auto,q_auto" data-version="1632849211" data-responsive="1" data-size="1000 562" data-delivery="upload" onload=";window.CLDBind?CLDBind(this):null;" data-cloudinary="lazy" />

How SEO is Changing: Part One

Simple SEO for pharmacies; what you should know about the May 2021 Google algorithm update and how to rank better in search results.

Rachelle Smerhy May 4, 2021 2 Comments

<img width="1000" height="562" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDAwIiBoZWlnaHQ9IjU2MiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSI+PGFuaW1hdGUgYXR0cmlidXRlTmFtZT0iZmlsbCIgdmFsdWVzPSJyZ2JhKDE1MywxNTMsMTUzLDAuNSk7cmdiYSgxNTMsMTUzLDE1MywwLjEpO3JnYmEoMTUzLDE1MywxNTMsMC41KSIgZHVyPSIycyIgcmVwZWF0Q291bnQ9ImluZGVmaW5pdGUiIC8+PC9yZWN0Pjwvc3ZnPg==" class="attachment-full size-full wp-image-3604" alt="" data-public-id="file-1.png" data-format="png" data-transformations="f_auto,q_auto" data-version="1632849212" data-responsive="1" data-size="1000 562" data-delivery="upload" onload=";window.CLDBind?CLDBind(this):null;" data-cloudinary="lazy" />

How to Partner with Other Local Businesses

Here’s how to partner with other local businesses for mutual promotion.

Rachelle Smerhy April 1, 2021 No Comments

<img width="740" height="493" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NDAiIGhlaWdodD0iNDkzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+" class="attachment-full size-full wp-image-3753" alt="" data-public-id="day99-12.webp" data-format="webp" data-transformations="f_auto,q_auto" data-version="1632849240" data-responsive="1" data-size="740 493" data-delivery="upload" onload=";window.CLDBind?CLDBind(this):null;" data-cloudinary="lazy" />

Want to Make Your Pharmacy Website the Best?

Here’s What You Need to Know To Improve Your Pharmacy Website Does your pharmacy have a website? If

Rachelle Smerhy July 3, 2020 2 Comments

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